Event
10 - 11 Dec 2012
Two entire days on trademarks: keynote speeches, plenary sessions and workshops. General survey of trademark protection and
anti-counterfeiting: strategies, case studies, best practices and ongoing reforms, all IP practitioners need to know. The key topics are:
- Creative brand strategies for max. value & fame
- Important EU reforms under OHIM leadership
- The advanced fight against counterfeiting
- Brands caught in the claws of social media
- Trademarks v. unfair competition dilemma