ESTeam

Two entire days on trademarks: keynote speeches, plenary sessions and workshops. General survey of trademark protection and
anti-counterfeiting: strategies, case studies, best practices and ongoing reforms, all IP practitioners need to know. The key topics are:

• Creative brand strategies for max. value & fame
• Important EU reforms under OHIM leadership
• The advanced fight against counterfeiting
• Brands caught in the claws of social media
• Trademarks v. unfair competition dilemma

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